Blog
Our thoughts on writing and editing
Everything the reader needs—and nothing else
Reading a good piece of writing can feel like sleeping on a well-designed boat.
To write well, tell the truth
A blank Word document invites you to indulge all sorts of writing sins. To fend off such temptations: Tell the truth.
For better content, front-load the editing
Good homebuilders start with a detailed blueprint that shows exactly where each piece must go. We think writers should do the same.
Good writers don’t show off; they show up
It can be tempting for a writer to strike a pose—to fall in love with a clever turn of phrase or insert a reference mainly because it sounds smart.
For engaging writing, practice empathy
Over the past 25 years, we’ve identified specific principles that guide our writing, editing and training. Here’s the first and most important principle: Practice empathy.